CameronFarrelly

Chief Creative Officer, Virtue

As Chief Creative Officer of VICE's creative agency Virtue, Cameron helps brands prepare for the apocalypse, find purpose and shape culture. With over 15 years experience in publishing, advertising, and entertainment, he believes a brand's marketing should be as culturally relevant as the product they're selling. Previously Executive Creative Director at Universal Music Group, where he launched the label's first standalone agency, Cameron applies the same storytelling principles to Drake as he would Delta. With clients like lululemon, Live Nation, Nike, Google, MGM, Bieber, Weezer and Jurassic 5, his work is self- aware, stylish and packed with soul.

Virtue

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