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Concept

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shots Awards 2021 winners

This category recognises commercials and campaigns that have a truly brilliant idea at their core.

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The gold award goes to...

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Nike

You Can't Stop Us

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Cox

One Call a Day

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Fridays For Future

Our House Is On Fire

Shortlisted work

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Starburst

Starburst

Vertical Salon

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Adobe Photoshop

Adobe Photoshop

Fantastic Voyage

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Illinois Lottery

Illinois Lottery

Claude

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Win America Back PAC

Win America Back PAC

Interview 2020 - Would you hire Trump?

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Hyundai

Hyundai

Smaht Pahk

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NAACP Atlanta

NAACP Atlanta

Invisible Hate

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Judges

Ida Gronblom [Head Judge]

Seth Jacobs; Andrew Jasperson; Zamile Vilakazi; Suzanne Hargrove; Raj Kamble;Gabrielle West; Helen Cho; Walter Geer

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