The eligibility period for all entries is 15 February 2025 to 13 February 2026.
Early bird entry deadline 8 January 2026.
Final entry deadline 13 February 2026.
This category looks at 2D animation in all of its forms, from fun flip-books to intricate watercolour passion projects. The work can be entirely animated or use animation to augment filmed footage. The commercial must have aired on TV, cinema or online.
There is no duration-cap for this category and long-form ‘branded entertainment’ pieces are eligible as long as a brand is attached. For longer-form pieces, if there are certain sections you feel the judges should pay closer attention to, these can be included as an additional clip.
All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.
PLEASE NOTE: Animated Music Videos are not eligible for this category and should be submitted into the Music Video category.
This category looks at 3D animation in all of its forms, from stop-motion madness to computer-aided worlds. The work can be entirely animated or use animation to augment filmed footage. The commercial must have aired on TV, cinema or online.
There is no duration-cap for this category and long-form ‘branded entertainment’ pieces are eligible as long as a brand is attached. For longer-form pieces, if there are certain sections you feel the judges should pay closer attention to, these can be included as an additional clip.
All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted
PLEASE NOTE: Animated Music Videos are not eligible for this category and should be submitted into the Music Video category.
This category looks at stop-motion animation in all of its forms. The work can be entirely animated or use animation to augment filmed footage. The commercial must have aired on TV, cinema or online.
There is no duration-cap for this category and long-form ‘branded entertainment’ pieces are eligible as long as a brand is attached. For longer-form pieces, if there are certain sections you feel the judges should pay closer attention to, these can be included as an additional clip.
All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.
PLEASE NOTE: Animated Music Videos are not eligible for this category and should be submitted into the Music Video category.
This category recognises the importance of finding the right performer or performers for the job. The actors that can’t be ignored. The cast that completes the picture.
The commercial must have aired on TV, cinema or online.
There is no duration-cap for this category and long-form ‘branded entertainment’ pieces are eligible. There just has to be a brand attached. For longer-form pieces, if there are certain sections you feel the judges should pay closer attention to, these can be included as an additional clip.
All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.
This category focuses on commercials that demonstrate exceptional craft for the benefit of charitable organizations or Public Service Announcements (PSA) . The commercial must have aired on TV, cinema or online.
There is no duration-cap for this category and long-form ‘branded entertainment’ pieces are eligible as long as a brand is attached.
All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.
This category recognises commercials that showcase exceptional cinematography whatever the scene. The commercial can have aired on TV, cinema or online.
All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.
This category recognises commercials that showcase exceptional cinematography whatever the scene. The commercial must have aired on TV, cinema or online.
Long-form ‘branded entertainment’ pieces are eligible as long as a brand is attached. For longer-form pieces, if there are certain sections you feel the judges should pay closer attention to, these can be included as an additional clip.
All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.
This category recognises commercials and campaigns that have a truly brilliant idea at their core. The campaign can involve disparate elements (digital, OOH, print, experiential, etc), but there must be a filmic element. This element must have aired on TV, cinema or online.
Case study films can be entered if they are accompanied by the full-length filmic elements.
All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.
PLEASE NOTE: Charity/PSA campaigns are not eligible for this category
This category recognises commercials and campaigns that have a truly brilliant idea at their core. The campaign can involve disparate elements (digital, OOH, print, experiential, etc), but there must be a filmic element. This element must have aired on TV, cinema or online.
Case study films can be entered if they are accompanied by the full-length filmic elements.
All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.
PLEASE NOTE: Charity/PSA campaigns are not eligible for this category
This category recognises exceptional writing at the core of a campaign. The campaign can involve disparate elements (digital, print, experiential, etc), but there must be a filmic element. The lead commercial must have aired on TV, cinema or online.
There is no duration-cap for this category and long-form ‘branded entertainment’ pieces are eligible as long as a brand is attached.
All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.
This category recognises commercials that demonstrate exceptional direction in commercial production - with each element involved in its construction brought together to create a perfectly formed nugget of advertising gold. The commercial must have aired on TV, cinema or online.
All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.
This category recognises commercials that demonstrate exceptional direction in commercial production - with each element involved in its construction brought together to create a perfectly formed nugget of advertising gold. The commercial must have aired on TV, cinema or online.
All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.
This category recognises commercials that demonstrate exceptional direction in commercial production - with each element involved in its construction brought together to create a perfectly formed nugget of advertising gold. The commercial must have aired on TV, cinema or online.
Long-form ‘branded entertainment’ pieces are eligible as long as a brand is attached. For longer-form pieces, if there are certain sections you feel the judges should pay closer attention to, these can be included as an additional clip.
All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.
This category recognises commercials that showcase the magic of editing. The commercials can have aired on TV, cinema or online.
All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.
This category recognises commercials that showcase the magic of editing. The commercials can have aired on TV, cinema or online.
All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.
This category recognises commercials that showcase the magic of editing. The commercials can have aired on TV, cinema or online.
Long-form ‘branded entertainment’ pieces are eligible as long as a brand is attached. For longer-form pieces, if there are certain sections you feel the judges should pay closer attention to, these can be included as an additional clip.
All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.
This category celebrates the talented art departments and production designers that ingeniously create the physical world in which the work takes place.
The commercial must have aired on TV, cinema or online.
There is no duration-cap for this category and long-form ‘branded entertainment’ pieces are eligible as long as a brand is attached. For longer-form pieces, if there are certain sections you feel the judges should pay closer attention to, these can be included as an additional clip.
All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.
This category celebrates the audio engineers and sound designers integral to every successful campaign. The commercial must have aired on TV, cinema or online.
There is no duration-cap for this category and long-form ‘branded entertainment’ pieces are eligible as long as a brand is attached. For longer-form pieces, if there are certain sections you feel the judges should pay closer attention to, these can be included as an additional clip.
All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.
This category celebrates the talented costume designers and stylists whose artistry and skills make productions look amazing.
The commercial must have aired on TV, cinema or online.
There is no duration-cap for this category and long-form ‘branded entertainment’ pieces are eligible as long as a brand is attached. For longer-form pieces, if there are certain sections you feel the judges should pay closer attention to, these can be included as an additional clip.
All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.
This category recognises the role of music in bringing together a commercial. Only entries featuring licensed music are allowed in this subcategory.
Reworkings or re-recordings of an original composition can be entered in this category. The commercials must have aired on TV, cinema or online.
There is no duration-cap for this category and long-form ‘branded entertainment’ pieces are eligible as long as a brand is attached. For longer-form pieces, if there are certain sections you feel the judges should pay closer attention to, these can be included as an additional clip.
All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.
This category recognises the role of music in bringing together a commercial. Only entries featuring original compositions are allowed in this subcategory. For licensed music, please submit them in the other category within Use of Music. The commercial must have aired on TV, cinema or online.
There is no duration-cap for this category and long-form ‘branded entertainment’ pieces are eligible only if a brand is attached. For longer-form pieces, if there are certain sections you feel the judges should pay closer attention to, these can be included as an additional clip.
All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.
This category recognises the use of visual effects to bring commercials to life.
There is no duration-cap for this category and long-form ‘branded entertainment’ pieces are eligible only if a brand is attached. For longer-form pieces, if there are certain sections you feel the judges should pay closer attention to, these can be included as an additional clip. VFX breakdowns can also be useful if you feel some artistry might be missed.
All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.
Non-English language entries must include English subtitles for judging purposes.
This category looks at everyone’s favourite music videos. We are looking for music videos that break the mould and do something that’s not been done before.
There is no duration-cap for this category.
All entries must be the final, aired/brand-hosted version of the music video; director cut versions are not permitted.
PLEASE NOTE: Animated Music Videos must be submitted only in the Music Video category and not in the Animation category.
This category focuses on finding the best up-and-coming directorial talent from The Americas. The individual should be based in The Americas and MUST NOT have been working professionally within the industry (i.e. creating branded work or music videos through a production company) before 1 January 2024.
Entries can include up to three pieces of relevant work and can include aired commercials, test spots, music videos, spec ads and short films of no more than 10 minutes. For aired work, all entries must be the final, aired version of the spots; director cut versions are not permitted and the work must have originated in The Americas region.
Work for this category includes anything produced /aired between 1 January 2024 to 13 February 2026.
Non-English language entries must include English subtitles for judging purposes.
Please specify if the Ad is a spec when submitting your entries.