Eligibility Period
Entries aired between 15 February 2025 to 13 February 2026 are eligible for entry into the awards.
Regional Eligibility
To classify as being from ‘The Americas’, the work should have been developed through an agency based in North America, South America or Canada.
Where there is no agency, the in-house dept should be based in The Americas.
If there was no agency or in-house creative dept, the production company should be based in The Americas.
If there was no agency, in-house creative dept or production company based in the region, the work is unlikely to be eligible.
We have awards for APAC and EMEA regions for any entries that do not qualify for The Americas.
General Eligibility
• All commercials/ music videos must have aired on TV, cinema or online.
• Entries cannot be made without the permission of the client and/or owner of the rights of the work.
• All entries must have been created for a paying client except pro bono work for charities and non-profit organisations.
• Spec ads and director's cuts are NOT eligible except from the New Director category
• For commercials below 20 seconds in length, up to three can be featured in one single entry if those spots are from the same campaign, with the same concept.
• Non-English language entries must include English subtitles for judging purposes.
TERMS & CONDITIONS
• By entering these awards, you give shots the right to publish still images, video, and credits from the submitted entry.
• All submissions must be made online. Once entries are submitted, they will go forward for judging.
• Entries must be paid before the judging date. Entries not paid for will be taken out the judging process and therefore, the awards.
• After the entry deadline entries cannot be withdrawn, and no refunds will be issued under any circumstances.
• shots retain the rights to disqualify entries which offend national, religious, cultural or racial feelings.
• Edits to your entry are not accepted after the entry deadline. Any changes after this must be put in writing to shotsawards@extremereach.com
• shots and the judges reserve the right to re-allocate entries that in their view, are entered in an incorrect category.
• The judges’ decision is final.
| Early Bird | Standard | |
| 1 - 4 entries | $299 per entry | $399 per entry |
| 5+ entries | $269 per entry* | $359 per entry* |
Early bird entry deadline 8 January 2026.
Final entry deadline 13 February 2026.
*(10% discount)
| Early Bird | Standard | |
| Entry | $190 per entry | $250 per entry |
| Film School* | $90 per entry | $150 per entry |
*Film school students should email shotsawards@extremereach.com to receive a dedicated entry code that will offer a discount.