CPO, PXP Studios
Tato Bono is an advertising professional with extensive experience in production and curation. For seven years, she was Production Director at Publicis Brazil. After that, she took on a challenge as Vice President of Production at W/McCann and MD of Craft for more than three years.
In 2020, Bono made a strategic career change, becoming CPO and partner at Play9, a digital-native company specialising in content creation and audience expansion for brands and influencers, which was awarded Best Production Company in Brazil at the Caboré Awards in 2022.
In July 2024, Bono assumed the newly created position of CPO at Publicis Groupe, leading Publicis Production, encompassing PXP.
Bono is a renowned professional in her field, having served on juries at awards such as the EFFIE Awards, AICP Awards, and Ciclope Latino. In addition, she has produced award-winning work at various international festivals such as El Ojo, Ciclope, One Show, D&AD, London Awards, New York Festival, and Cannes.
Her career is marked by a collaborative approach and responsible talent curation, always seeking the co-creation of projects and the union of digital production agility with high-end advertising craft.