Managing Partner & Executive Producer, Fela
Head Judge – Music Video
With her start at Propaganda Films, Fuliane Petikyan has spent years leading, advising, and completing projects as a creative producer. Petikyan’s eye for talent and passion for telling compelling visual stories have led her to serve as Head of Production, Agency Producer, Executive Producer, and now as Managing Partner/Executive Producer at Fela.
Petikyan has worked as a trusted producer for an innovative roster of directors such as Director X, Karena Evans, David Dobkin, Dave Meyers, Bradley & Pablo, and Daniel Russell. Artist collaborations include Drake, Lizzo, Post Malone, J Balvin, Rosalía, Usher, Maroon 5, Coldplay, David Guetta, Bebe Rexha, Lil Wayne, Migos, Nicki Minaj, and Black Eyed Peas. Brand collaborations include Dolby, Spotify, Mattel, McDonald’s, Nike, Popeyes, Ford, Porsche, and Nissan.
Some of Petikyan’s award-winning projects include Taylor Swift’s You Need To Calm Down, which took home Video of the Year at the VMAs, and Rosalía’s Con Altura, which won Best Latin Video. Other award-winning projects include Drake’s God’s Plan, which won Video of the Year at the BET Awards, and Porsche Encounter, which won the award for Best CGI at the AICP Awards.
Petikyan also serves as the President of the Music Video Production Association—widely recognised as the official organisation representing music video production companies. She consistently pushes the boundaries to explore what’s possible in film, commercials, and music videos.
