Executive Producer, Jelly NY
Eri Panasci Taylorson is Executive Producer at Jelly NY, where she champions the endangered art of craft in an industry increasingly driven by speed over substance.
With 15 years bridging agency and production worlds — from McCann to VICE and now Jelly — Taylorson has built her career on the belief that brilliant creative work requires time, trust and the irreplaceable spark of real creative minds at work. She is a fierce advocate for the craft of ideation in an era of algorithmic generation, believing that appealing to the lowest-hanging fruit should never be the barometer for creative decision-making.
As architect of Jelly’s first US studio operations, Taylorson oversees multi-million-dollar budgets and global teams, but her true passion lies in protecting space for unexpected, wholly original creative ideas to come to life.
Taylorson’s journey from agency account executive to creative agent to producer and now EP has given her a rare dual perspective: understanding both the strategic imperatives brands face and the conditions creatives need to do their best work.
Whether opening London supper club Little Leyton Greenhouse, launching upstate plant shop and co-working space WYLD, or building a British pub in her basement, Taylorson proves that when you give craft the time and space it deserves, remarkable things happen.
