Head of Production, Highdive
Jen Passaniti is a three-time Emmy-nominated Head of Production and a visionary builder within the advertising landscape. Since 2018, she has specialised in constructing a premier production department from the ground up, notably founding 1986 Studios in 2020—Highdive’s powerhouse in-house creative engine. Today, Passaniti is pioneering the integration of AI-driven production, establishing Highdive and 1986 as a leader in upholding creative excellence while strategically harnessing the speed of emerging technology.
With 11 Super Bowl commercials to her credit, Passaniti’s work consistently defines the industry’s biggest stage. Her productions frequently secure the #1 spot on the USA Today Ad Meter, including the iconic Groundhog Day for Jeep and a three-year streak for Rocket Mortgage. Her unique ability to balance high-stakes efficiency with world-class craft earned her the title of 2023 AdAge A-List Head of Production of the Year.
Beyond future-proofing the production landscape, Passaniti is a dedicated advocate for women in leadership and finds her greatest inspiration in her ‘other job’ as a proud mother of three.
