Chief Creative, Preymaker
Creative, Technical and Entrepreneurial, Angus Kneale has been recognised as a pioneer in the industry and one of the top creative forces in the business. He has garnered recognition from Cannes Lions, D&AD, The One Show, AICP, Adweek, VES and more. He is an evangelist in the power of creativity, technology and culture, appearing on stage at AICP, The One Show, Adweek AW New York and FITC.
In 2020, Kneale launched the Creative + Technology studio Preymaker, a future facing collective of Creatives and Technologists who utilise a cutting edge Cloud-based computing platform to craft content and experiences for leading brands. Preymaker works in linear content and interactive immersive media, and is a pioneer in the creation of photorealistic and real-time VFX. Preymaker develops its own award-winning I.P. such as real-time animated shorts BLUE and DENMARK. Kneale continues to advance the use of new technologies utilising the latest in A.I. machine learning and cloud technology to push what is possible and help define the new world of content creation.
Kneale has been recognised by Adweek as part of their Creative 100, which celebrates the most inspiring minds in marketing, media and culture. He has received a steady stream of honours throughout his career including a Cannes Gold Innovation Lion for his role as a key architect and inventor of Blackbird®, the breakthrough IP unique vehicle for automotive content that creates photoreal computer generated vehicles; and PETA’S 98% Human, which won awards at Cannes Lions, D&AD and VES, among others, and paved the way for films such as The Jungle Book and The Lion King.
Prior to founding Preymaker, Kneale co-founded The Mill in the U.S. where he held the position of CCO.
