Executive Producer, Imposter
Mercedes Allen-Sarria is an Executive Producer and senior production leader currently based at Imposter, where she oversees award-winning commercial, experiential, and immersive work. With over 20 years of experience, she is trusted by studios, agencies, and global brands to guide ambitious creative ideas through complex production with clarity and authority.
Raised in Albuquerque, New Mexico, Allen-Sarria built her career producing major global campaigns before moving into senior leadership roles overseeing large-scale production organizations. She served as Head of Production and Executive Producer at Biscuit Filmworks, where she led large-scale production operations and immersive initiatives.
She later served as Executive Producer of Production and Immersive Entertainment at HELO, where she executive-produced the Cannes Lions Grand Prix–winning Coors Roof activation for DDB and Molson Coors. At Imposter, Mercedes continues to expand creative partnerships and deliver high-impact work across live-action and immersive production, grounded in thoughtful leadership and strong creative collaboration.
At the heart of Allen-Sarria’s work is a deep commitment to creative partnership. She finds the greatest fulfillment in working alongside filmmakers as they refine their voice, sharpen their point of view, and bring ambitious ideas into the world through thoughtful, well-supported production.
