Young-wookPaik(WOOKIE)
MassMessAge/Director
Born in Paris, Young-wook(Wookie) has spent an extensive period of time living aboard while growing up.
Before directing, Young-wook began his career at HS Ad one of the top renown ad agencies in Korea. He started as a Copywriter working on accounts for Nike, LG, Mercedes-Benz, and Korean Air. During that time he helped the agency garner several awards at the Cannes Lions and New York Festivals. He also represented the Korean Creative Team during the Young Lions Competition 2002 in Cannes. The TV campaign he wrote and produced for Korean Air’s “Mongolia,” won Grand Prix at the Korean Broadcasting Advertising Awards back in 2007.
Since working as a Director at MassMessAge, one of the top production companies in Korea, Young-wook has shot several campaigns for clients such as Samsung, Hyundai, LG, McDonald's, Korean Air, and Finnair. He has also ventured into directing short films where his first short film "One Shot," was officially selected and screened at the International Kurzfilmwoche Regensburg in Germany, the San Diego Asian Film Festival, and I Filmmaker International Film Festival in Marbella Spain. His second short film "Seoul Tour," won Best Short at the Roma Cinema DOC festival in Italy. His work on ‘East and West Side Story,’ the branded content short film for Finnair/Finavia was selected Ad Forum’s No.1 campaign back in 2018. His most recent short film “Scent,” was officially selected at the Silk Road International Film Festvial, Boston Sci-Fi Film Festival, Burbank International Film Festival, and went on to garner awards for Best Cinematography and Grand Jury Prize at Seoul’s prestigious Chungmuro Short Film Festival.
In 2022, Young-wook directed the music video, ‘Keep Burning,’ for Israeli Indie Pop sensation ‘Totemo.’ The video went on to win Best Music Video at the International Music Video Awards, Munich Music Video Awards, and Indie Short Fest in Los Angeles. He continued his winning streak the year after with Totemo’s new video, ‘My Gravity,’ which won Best Video at LIFF-Sweden, Rome Prisma Film Awards, and World Film Carnvial Singapore. It is the first foreign music video to feature a renown Korean film actress, Choi Yu-hwa.
While still directing commercials, Young-wook is currently in the process of preparing two feature-length films back-to-back.