YuniHe
Executive Producer / Mischief Director, PIG
A California native, Yuni has been living in Shanghai since 2016, where she is partner and executive producer at PIG China.
With an illustrious career spanning close to 15 years in the entertainment and advertising industry in Paris and in Shanghai, Yuni has emerged as a prominent figure known for her exceptional expertise and contributions to the field.
After graduating from UC Berkeley in California, Yuni obtained graduate degrees from Sciences Po, Paris and HEC Paris. She initially worked in M&A in luxury and retail in the UK and France for close to a decade before switching her focus to the entertainment and advertising world.
Yuni has played a pivotal role in reshaping the PIG China’s DNA for success in the new era. As partner, she has demonstrated remarkable leadership and a deep understanding of the industry's ever-evolving landscape and delivering outstanding creative productions. Passionate about empowering female professionals, Yuni is actively engaged in mentoring female entrepreneurs, young graduates and mothers returning to the workforce. Over the past 7 years at PIG China, she has paid particular emphasis to taking on projects that give a voice to environmentally and socially conscious messages.
In her spare time, Yuni is an amateur triathlete, competing in over 15 marathons and 3 full-length Ironman races around the world. She is also an avid art collector, supporting emerging artists of all mediums in China, Europe and the US.
Yuni He's commitment to excellence, coupled with her unwavering passion for the causes that inspire her, continue to inspire and elevate the standards of production in the industry in China. She is dedicated to promoting exceptional talent in APAC's creative landscape.