ECD, Cheil Worldwide
Seulki Lee is the Executive Creative Director at Cheil Worldwide based in Seoul. Known for her witty, consumer-centric storytelling and impactful creative direction, she specializes in developing major global brand campaigns that break away from conventional industry clichés.
As a highly respected industry leader, her expertise extends well beyond a single medium, having served as a jury member across multiple disciplines and crafts at premier international creative festivals—including D&AD and ADFEST. Rather than following typical advertising formulas, she places her core focus on defining and establishing a brand’s distinctive color and identity. While driving Cheil’s creative excellence, she also remains deeply committed to fostering opportunities for the next generation of creative talent.