YuyaMimasu
Head of Production, Media Arts Lab
Yuya Mimasu is Head of Production at Media Arts Lab Tokyo, Apple’s dedicated global agency. He also spent three years leading the production team at Media Arts Lab Seoul.
With over 20 years in the industry, Mimasu’s work spans global advertising, music videos, and original content. He began his career as a producer at a production house before moving to TBWA, where he produced campaigns for brands such as Airbnb and Uniqlo.
Beyond advertising, Mimasu has worked on long-form projects as well, serving as creative producer for CGI on Netflix’s Followers.
His recent work includes the Shot on iPhone film Midnight, directed by Takashi Miike, which won multiple global awards, including Cannes Lions, LIA, One Show, and The Webby Awards. His latest project is Last Scene, another Shot on iPhone campaign created in collaboration with Palme d'Or-winning director Hirokazu Kore-eda.