Chief Creative Officer, Droga5 NZ
Head Judge – Concept, Copywriting and Charity/PSA
Barbara is passionate about creating highly crafted and culturally resonant work that tackles real business problems and starts conversations.
Her work for the Sydney Opera House, Play it Safe, was recently awarded the prestigious Cannes Lions Film Grand Prix, a year after her work for The Tuvaluan Government “The First Digital Nation” was awarded the Dan Wieden Titanium Grand Prix the year prior – making her the only Executive Creative Director in Australia to receive two grand prix back to back years.
Across her career at agencies Wieden + Kennedy London and Publicic Mojo Melbourne, Barbara has worked with global brands IKEA, Coca Cola, Nike, UNWomen, Nestle Cadbury and Qantas as well as local brands NRMA, MLA, and Berlei.