ShinYamaguchi
Founder & Producer, KNOCKONWOOD
Shin Yamaguchi is a Tokyo-based producer whose storytelling roots lie deep in the world of cinema and streaming drama, but whose creative reach extends boldly into the realms of branded content and TV commercials.
With a career spanning over 25 years, he has produced acclaimed international films such as 37 Seconds, Rental Family, Ramen Teh, and Spirit World, collaborating with visionary directors and studios across Asia, Europe, and the U.S.
His experience in crafting emotionally resonant, globally minded narratives has shaped his distinctive approach to visual storytelling—one that now drives his work in brand-centered media.
As the founder of KNOCKONWOOD Inc., he leads a dynamic production company that specialises in original storytelling, cinematic aesthetics, and strategic creativity.
His strength lies in seamlessly blending narrative craft with brand values, transforming commercial briefs into compelling, character-driven content that resonates beyond the screen. Whether it’s a short-form branded film or a large-scale TVC, his productions carry the same narrative rigor and emotional depth as his feature work.
He continues to bridge the gap between art and commerce, creating content that not only elevates brands—but also moves audiences.