NatalieDickens
MD, Felt Music
Head Judge – Use of Music and Sound Design
Natalie's journey in the music industry began unconventionally with a degree in fashion, before pivoting in to a long-standing career in music supervision and publishing. Her natural ability and expertise in these fields led her to establish a music supervision house in Sydney, Australia, working A&R at Island Records and over 25 years in music supervision music for adverts, seeing the industry trends morph through jingles, to score and commercial use.
Established In 2003, Natalie co-founded Felt with business partner Steve Spiro. This venture was followed by the launch of their cutting-edge advertising catalogue in 2010, curated and created by supervisors and agencies specifically for music in advertisements.
Driven by her passion for jingles and bands, Natalie acquired the Johnny Johnson catalogue, a treasure trove of the UK's finest heritage jingles. This collection includes iconic soundtracks such as "Beans Means Heinz," "Fairy Liquid," and "Captain Birdseye."
Felt’s immersive label, Music For Headphones, specialises in 360 audio and has its own branded channel on British Airways and all IAG airlines. The label has garnered significant recognition, including a Campaign Gold for Huawei's 'Sonic Escapes.
Other Felt Music accolades include a Cannes Lions (D”or, Glass) and LBB's Eternal award.
Throughout her career, she has served on PRS Production Music Advisory Group, on the board of the International Production Music Group. PromaxBDA mentor. Natalie’s most valued success in business would be helping launch the line of brilliant Felt alumni who have passed through its doors are all now achieving great things in supervision and sync in their own right.
Looking ahead to 2025, Natalie is excited to be involved with developments in immersive event spaces and all things experiential with Felts new division ‘Hear There Everywhere” launching later this year.
Felt Music