AnastasiaKhoo
Chief of Staff, Conservation International
Anastasia Khoo is the Chief of Staff and Chief Marketing Officer for Conservation International. In this capacity, Khoo oversees innovative organizational communications and marketing strategies as well as key institutional issues and strategic decisions--positioning Conservation International as a leader in the climate change and environmental movement.
Prior to joining Conservation International, Khoo was the CMO for the Human Rights Campaign, the country's largest organization dedicated to lesbian, gay, bisexual, transgender and queer equality. She led historic marketing efforts associated with three U.S. Supreme Court cases, federal legislation ranging from the repeal of "Don't Ask, Don't Tell" to the introduction of the Equality Act, five election cycles and many other media moments that have helped change the course of history. Khoo was the architect many of HRC's high-profile public relations campaigns including "The People's Brief," the largest public brief ever submitted to the Supreme Court with more than 200,000 signatures in support of marriage equality; "All God's Children," the first LGBTQ public relations campaign in the South; and the historic #LoveWins campaign garnering more than 7 million retweets worldwide.
Nowhere has this leadership been more notable than in the record-breaking "red equal sign" campaign in 2013. As historic marriage equality cases reached the United States Supreme Court, Khoo developed a strategic campaign to give HRC supporters an opportunity to show their support for marriage and be a part of history by changing their Facebook/Meta profile picture to a red-and-pink version of the HRC logo. In just a few short days, as many as 10 million people used the image on social media--including celebrities, major corporations and leading politicians. The logo was named "Symbol of the Year" and Facebook/Meta declared the campaign one of the most successful viral efforts in the site's history.
Khoo is a widely-sought commentator on communications issues giving interviews in a wide variety of publications including The Today Show, The New Yorker, Washington Post, Stanford Social Innovation Review and Marketing Power. She’s given celebrated presentations at conferences like The Guardian’s Activate London Summit, Mashable Social Good and SXSW. Khoo serves on the Advisory Board of The Ad Council and Project Unloaded as well as the Board of Vital Impacts.