Executive Producer, DROOL Productions
Hailing from Canada, Genevieve is an award-winning producer with over 20 years industry experience leading some of the largest global brands on both the production company and agency sides. Genevieve started her production career working in film and television in the US and Canada until moving to London to embark on a career in advertising. Joining BBH, Genevieve produced lauded work for top brands such as The Guardian, Virgin Media, Waitrose and KFC.
Following this, Genevieve joined the all-star team at Wieden + Kennedy where she produced global, widely acclaimed work for Lurpak, Stride Gum, Honda and Nike amongst others.A few years later production company B-Reel, poached her to become their Head of Production and Executive Producer, working closely with directors and top crew for brands such as Google, Comic Relief and Chanel.
Genevieve was also Head of Production for BETC London where she led a production team across film, print, online and interactive work for such clients as Nike, Rimmel London, Danone and Swatch.
In 2020 Genevieve formed DROOL with advertising heavy-weight creative turned director Freddie Powell. Even in its infancy, DROOL has made a big splash within the industry consistently producing big, fun, energetic work that oozes a love for craft.
