Co-Head of Production, Wieden+Kennedy London
Head Judge – New Director
Rich Adkins is currently co-Head of Production at W+K London where he ensures a consistent quality of craft for the work and helps evolve the agency into a creative company with new areas of output, most recently helping lead W+K's foray into longform entertainment. He started his career 18 years ago at BBH, producing anything from ad-funded TV programming to early virtual reality and content production for brands including Johnnie Walker, Vodafone and Burberry. After several years at BBH, his focus shifted towards film craft, freelancing in the world of TV commercials at various agencies. He's been at W+K London for the past 10 years, producing global, award-winning productions for Three Mobile, Sainsbury's, Warner Brothers, Nike, TK Maxx, and Malibu before becoming joint Head of Production in 2022.
