Executive Creative Director, Grey NY
Head Judge – Concept/Copywriting
With two decades of groundbreaking work, Sara Worthington is a force in the creative industry, known for transforming audacious concepts into campaigns that resonate. From a 5-hour pre-roll starring crash test dummies to a stone-skipping robot controlled from home, and even crypto earned by eating chicken wings, her portfolio is a testament to her fearless imagination and strategic prowess.
As an Executive Creative Director at Grey NY, Sara currently leads the creative vision for the iconic brands Modelo Beer and Applebee's. Her career spans top agencies in New York, Miami, and San Francisco, where she has consistently pushed boundaries across a diverse range of categories, from everyday essentials to tech.
Sara's unique ability to unearth compelling insights and then craft them into culturally impactful work has earned her widespread recognition, including numerous industry awards and extensive national and international press. She excels at creating campaigns that don't just make a splash, but generate enduring buzz and cultural relevance.
